The importance of mindset in finding product-market fit

One problem lots of inexperienced entrepreneurs face is underestimating the sales/marketing/research effort required to…

The best way to validate a startup idea is to talk to potential users. And don't just ask their opinion as they are…

The Mom Test is a book written by Rob Fitzpatrick in 2013. One of the lessons in it really blew my mind but we'll get…

This post assumes you understand the top of funnel vs bottom of funnel content framework. It also assumes that you have…

Entrepreneurship is a brutal journey. The highs are high and the lows are very low. One of the keys to navigating this…

Do you ever feel a bit lost and confused with your startup? Like you're flapping in the wind and not sure what you…

I'm not sure the origin of this concept but I love it. The idea of 'no zero days' is that you do at least one thing…

There's a concept that I've found very helpful as I work on marketing Heura. The idea is that potential customers exist…

I caught up with an old friend the other day and his workflow for incorporating user feedback into his product blew my…