Articles

Insights and updates from behind the scenes

September 15, 2026
What does a good ICP look like?

Defining a good ICP can be a tricky challenge - but it's worth the effort. A clear ICP is evidence of clear thinking…

September 14, 2026
What I got done in August

As a follow-up to my 'What I Got Done in July' post, here's what I got done in August. Outreach / discovery Discovery…

September 1, 2026
It's time for your marketing era

The following is a Reddit post I published in r/SideProject last week that went somewhat viral and got over 14k…