No zero days

Do you ever feel a bit lost and confused with your startup? Like you're flapping in the wind and not sure what you…

Finding product-market fit requires an unusual mindset. You need to be fixed on the objective but flexible on how you…

Something I've been reflecting on recently is that content serves different purposes. One framework for breaking this…

Here are some masters of the craft to follow to learn more about finding product-market fit: 1) Steve Blank - author of…

For one of my side projects many years ago I used Pipedrive as my CRM and I loved it. That project involved selling a…

Defining a good ICP can be a tricky challenge - but it's worth the effort. A clear ICP is evidence of clear thinking…

This post assumes you understand the top of funnel vs bottom of funnel content framework. It also assumes that you have…

I recently wrote about an advanced user conversation workflow I'd seen in the wild. It involved an agent scanning…