States of potential user awareness

Naming things is hard. Perhaps having high standards about names is part of my problem. The word Heura came to me…

Entrepreneurship is a brutal journey. The highs are high and the lows are very low. One of the keys to navigating this…

This post assumes you understand the top of funnel vs bottom of funnel content framework. It also assumes that you have…

I'm not sure the origin of this concept but I love it. The idea of 'no zero days' is that you do at least one thing…

The Mom Test is a book written by Rob Fitzpatrick in 2013. One of the lessons in it really blew my mind but we'll get…

Something I've been reflecting on recently is that content serves different purposes. One framework for breaking this…

I recently wrote about an advanced user conversation workflow I'd seen in the wild. It involved an agent scanning…

I caught up with an old friend the other day and his workflow for incorporating user feedback into his product blew my…