Are you taking your search for product-market fit seriously?
Every conversation is crucial
Every channel experiment matters
Are you learning quickly & thoroughly?
The new home for your experiments
Get a clear picture of what's working and what's not
Ideal customer profile
When you're not locked in on who you're building for...
Test who your product is really for, and sharpen your ICP with proof from real conversations.
Messaging
When you're not sure which words are landing...
Test how you describe the problem, and see the language your users reach for themselves.
Features
When you don't have solid proof for your next feature...
Test what to build next, and back - or kill - the idea before you write any code.
How it works
Heura helps you move with confidence
Build moment at gathering evidence
Only gather the evidence you need, so you can move forward
Get a clear picture of the work you're doing
Define ICPs and track how your ideas resonate with each one
Get coaching on every discovery call - what went well, what could have gone better - in order to learn faster
Automatically scan transcripts for evidence for or against your feature ideas
Latest articles
Learn more about the journey to product-market fit
How to do undercover content marketing on LinkedIn for your side hustle
Sep 8, 2026
Finding Product-Market Fit with a Facebook game
Sep 3, 2026
How to write great top of funnel content
Sep 2, 2026
It's time for your marketing era
Sep 1, 2026
Do you need a product before talking to potential customers?
Aug 31, 2026
How to analyse customer interviews
Aug 28, 2026
How to validate a startup idea
Aug 27, 2026
Feeling lost and confused with your startup?
Aug 26, 2026
Talk to 100 users
Aug 25, 2026
Top of funnel content vs bottom of funnel content
Aug 24, 2026
States of potential user awareness
Aug 21, 2026
Another advanced discovery workflow
Aug 20, 2026
Simple pricing
Explore for free. Level up when you need to go faster.
White Glove
Fully managed 'Discovery-as-a-Service'
- ✓ Everything in Pro
- ✓ Lead generation & sourcing
- ✓ 10 discovery calls with your ICP run for you each month
- ✓ Full call transcripts
- ✓ Regular check-in calls to share learnings
- ✓ 24/7 WhatsApp support
Pro
For startups
- ✓ Everything in Free
- ✓ Unlimited projects
- ✓ Unlimited feature ideas
- ✓ Unlimited collaborators
- ✓ 10 coaching notes on transcripts per month
- ✓ 20 feature idea scans per month
- ✓ Credits available for further insights
Free
For side projects
- ✓ Unlimited activity logging
- ✓ Dashboard with streak tracking
- ✓ 3 projects
- ✓ 3 active feature ideas per project
- ✓ 1 collaborator per project
- ✓ 3 coaching notes on transcripts per month
- ✓ 5 feature idea scans per month
No quibble refunds if you're not happy for any reason.