The most advanced user conversation workflow I've seen

Handwritten by Dave · 9 August 2026

Are you talking to users and searching for product-market fit?
Heura can help you get there faster:

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August 8, 2026
What I got done in July

Outreach / discovery In July I started posting on LinkedIn more regularly. I'm also reaching out to people who engage…

August 21, 2026
States of potential user awareness

There's a concept that I've found very helpful as I work on marketing Heura. The idea is that potential customers exist…

September 1, 2026
It's time for your marketing era

The following is a Reddit post I published in r/SideProject last week that went somewhat viral and got over 14k…

The brutal struggle for product-market fit

Starting a startup is hard. In the early days it feels like pushing a boulder uphill. For some lucky startups, there…

August 5, 2026
What is Product-Market Fit?
August 19, 2026
What is The Mom Test?

The Mom Test is a book written by Rob Fitzpatrick in 2013. One of the lessons in it really blew my mind but we'll get…