What does a good ICP look like?

I recently wrote about an advanced user conversation workflow I'd seen in the wild. It involved an agent scanning…

The following is a Reddit post I published in r/SideProject last week that went somewhat viral and got over 14k…

Here are some masters of the craft to follow to learn more about finding product-market fit: 1) Steve Blank - author of…

There's a concept that I've found very helpful as I work on marketing Heura. The idea is that potential customers exist…

Working on a side project alongside a full-time job is hard work. And part of the challenge is keeping a low profile…

Entrepreneurship is a brutal journey. The highs are high and the lows are very low. One of the keys to navigating this…

One problem lots of inexperienced entrepreneurs face is underestimating the sales/marketing/research effort required to…

Are you using Reddit as a brand building or customer acquisition channel? Are you writing regular comments but…

Something I've been reflecting on recently is that content serves different purposes. One framework for breaking this…