It's time for your marketing era

Naming things is hard. Perhaps having high standards about names is part of my problem. The word Heura came to me…

Something I've been reflecting on recently is that content serves different purposes. One framework for breaking this…

I recently wrote about an advanced user conversation workflow I'd seen in the wild. It involved an agent scanning…

NO! That's the short answer. Here's the long answer. Many first time founders believe that if you don't have a product…

There's a concept that I've found very helpful as I work on marketing Heura. The idea is that potential customers exist…

Here are some masters of the craft to follow to learn more about finding product-market fit: 1) Steve Blank - author of…

This post assumes you understand the top of funnel vs bottom of funnel content framework. It also assumes that you have…

Outreach / discovery In July I started posting on LinkedIn more regularly. I'm also reaching out to people who engage…

Or: 'How I built a Facebook app that grew to 20,000 users'. In 2007 the 'Facebook Platform' launched giving developers…