August 6, 2026
Why the name Heura?
Naming things is hard. Perhaps having high standards about names is part of my problem. The word Heura came to me…
Top of funnel content vs bottom of funnel content
Handwritten by Dave · 24 August 2026
Are you talking to users and searching for product-market fit?
Heura can help you get there faster:
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August 21, 2026
States of potential user awareness
There's a concept that I've found very helpful as I work on marketing Heura. The idea is that potential customers exist…
Did you know there's an easy way to copy call transcripts out of Granola? Not just the notes Granola generates but the…
August 12, 2026
How to copy raw call transcripts out of Granola
September 2, 2026
How to write great top of funnel content
This post assumes you understand the top of funnel vs bottom of funnel content framework. It also assumes that you have…
August 26, 2026
Feeling lost and confused with your startup?
Do you ever feel a bit lost and confused with your startup? Like you're flapping in the wind and not sure what you…
Starting a startup is hard. In the early days it feels like pushing a boulder uphill. For some lucky startups, there…
August 5, 2026
What is Product-Market Fit?
August 14, 2026
The importance of mindset in finding product-market fit
Finding product-market fit requires an unusual mindset. You need to be fixed on the objective but flexible on how you…
August 31, 2026
Do you need a product before talking to potential customers?
NO! That's the short answer. Here's the long answer. Many first time founders believe that if you don't have a product…
September 14, 2026
What I got done in August
As a follow-up to my 'What I Got Done in July' post, here's what I got done in August. Outreach / discovery Discovery…