September 15, 2026
What does a good ICP look like?
Defining a good ICP can be a tricky challenge - but it's worth the effort. A clear ICP is evidence of clear thinking…
People to follow to learn more about product-market fit
Handwritten by Dave · 18 August 2026
Are you talking to users and searching for product-market fit?
Heura can help you get there faster:
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I want to help entrepreneurs get to product-market fit faster. To do this you need to figure out what to build and who…
August 10, 2026
How I'm using Heura to build Heura
August 24, 2026
Top of funnel content vs bottom of funnel content
Something I've been reflecting on recently is that content serves different purposes. One framework for breaking this…
August 25, 2026
Talk to 100 users
One problem lots of inexperienced entrepreneurs face is underestimating the sales/marketing/research effort required to…
August 17, 2026
The Sean Ellis test of product-market fit
Sean Ellis is a startup marketing OG and coined the term 'growth hacking'. He helped build the growth team at Dropbox…
Starting a startup is hard. In the early days it feels like pushing a boulder uphill. For some lucky startups, there…
August 5, 2026
What is Product-Market Fit?
September 3, 2026
Finding Product-Market Fit with a Facebook game
Or: 'How I built a Facebook app that grew to 20,000 users'. In 2007 the 'Facebook Platform' launched giving developers…
September 26, 2026
How to track your Reddit marketing activity
Are you using Reddit as a brand building or customer acquisition channel? Are you writing regular comments but…
September 17, 2026
On the importance of emotional regulation for entrepreneurs
Entrepreneurship is a brutal journey. The highs are high and the lows are very low. One of the keys to navigating this…