Do you need a product before talking to potential customers?

I'm not sure the origin of this concept but I love it. The idea of 'no zero days' is that you do at least one thing…

Outreach / discovery In July I started posting on LinkedIn more regularly. I'm also reaching out to people who engage…

There's a concept that I've found very helpful as I work on marketing Heura. The idea is that potential customers exist…

Naming things is hard. Perhaps having high standards about names is part of my problem. The word Heura came to me…

One problem lots of inexperienced entrepreneurs face is underestimating the sales/marketing/research effort required to…

This post assumes you understand the top of funnel vs bottom of funnel content framework. It also assumes that you have…

The best way to validate a startup idea is to talk to potential users. And don't just ask their opinion as they are…

As a follow-up to my 'What I Got Done in July' post, here's what I got done in August. Outreach / discovery Discovery…