Why the name Heura?

The Mom Test is a book written by Rob Fitzpatrick in 2013. One of the lessons in it really blew my mind but we'll get…

I recently wrote about an advanced user conversation workflow I'd seen in the wild. It involved an agent scanning…

Defining a good ICP can be a tricky challenge - but it's worth the effort. A clear ICP is evidence of clear thinking…

The search for product-market fit is The Work for early stage entrepreneurs. Years ago I launched my first startup and…

Something I've been reflecting on recently is that content serves different purposes. One framework for breaking this…

I'm not sure the origin of this concept but I love it. The idea of 'no zero days' is that you do at least one thing…

Outreach / discovery In July I started posting on LinkedIn more regularly. I'm also reaching out to people who engage…

As a follow-up to my 'What I Got Done in July' post, here's what I got done in August. Outreach / discovery Discovery…

After having a discovery call with a potential customer there are a number of ways you can analyse it. First copy your…