Heura vs Pipedrive

Entrepreneurship is a brutal journey. The highs are high and the lows are very low. One of the keys to navigating this…

Defining a good ICP can be a tricky challenge - but it's worth the effort. A clear ICP is evidence of clear thinking…

As a follow-up to my 'What I Got Done in July' post, here's what I got done in August. Outreach / discovery Discovery…

There's a concept that I've found very helpful as I work on marketing Heura. The idea is that potential customers exist…

Sean Ellis is a startup marketing OG and coined the term 'growth hacking'. He helped build the growth team at Dropbox…

Something I've been reflecting on recently is that content serves different purposes. One framework for breaking this…

Do you ever feel a bit lost and confused with your startup? Like you're flapping in the wind and not sure what you…

The search for product-market fit is The Work for early stage entrepreneurs. Years ago I launched my first startup and…