What is Product-Market Fit?

There's a concept that I've found very helpful as I work on marketing Heura. The idea is that potential customers exist…

Working on a side project alongside a full-time job is hard work. And part of the challenge is keeping a low profile…

For one of my side projects many years ago I used Pipedrive as my CRM and I loved it. That project involved selling a…

Something I've been reflecting on recently is that content serves different purposes. One framework for breaking this…

Naming things is hard. Perhaps having high standards about names is part of my problem. The word Heura came to me…

Sean Ellis is a startup marketing OG and coined the term 'growth hacking'. He helped build the growth team at Dropbox…

Defining a good ICP can be a tricky challenge - but it's worth the effort. A clear ICP is evidence of clear thinking…