The Sean Ellis test of product-market fit

There's a concept that I've found very helpful as I work on marketing Heura. The idea is that potential customers exist…

I'm not sure the origin of this concept but I love it. The idea of 'no zero days' is that you do at least one thing…

Defining a good ICP can be a tricky challenge - but it's worth the effort. A clear ICP is evidence of clear thinking…

Naming things is hard. Perhaps having high standards about names is part of my problem. The word Heura came to me…

The best way to validate a startup idea is to talk to potential users. And don't just ask their opinion as they are…

Do you ever feel a bit lost and confused with your startup? Like you're flapping in the wind and not sure what you…

One problem lots of inexperienced entrepreneurs face is underestimating the sales/marketing/research effort required to…

The Mom Test is a book written by Rob Fitzpatrick in 2013. One of the lessons in it really blew my mind but we'll get…