How I'm using Heura to build Heura

I caught up with an old friend the other day and his workflow for incorporating user feedback into his product blew my…

Defining a good ICP can be a tricky challenge - but it's worth the effort. A clear ICP is evidence of clear thinking…

NO! That's the short answer. Here's the long answer. Many first time founders believe that if you don't have a product…

The Mom Test is a book written by Rob Fitzpatrick in 2013. One of the lessons in it really blew my mind but we'll get…

The best way to validate a startup idea is to talk to potential users. And don't just ask their opinion as they are…

Finding product-market fit requires an unusual mindset. You need to be fixed on the objective but flexible on how you…

Something I've been reflecting on recently is that content serves different purposes. One framework for breaking this…

The following is a Reddit post I published in r/SideProject last week that went somewhat viral and got over 14k…

One problem lots of inexperienced entrepreneurs face is underestimating the sales/marketing/research effort required to…